January 20, 2017

World's first"Per Asset"​ IIoT Digital Business Model by Flutura



Flutura becomes the world's first IIoT company to create a path-breaking per asset business model predicated on per asset pricing now. This has now been executed on the ground with 3 new customers in Houston & Europe signing up in the last 90 days. We have an array of 120+ industrial customers expressing a keen interest to spawn new digital revenue streams in 2017


Since our birth in 2012, We at Flutura have always believed in the power of new business models, not just technology to leapfrog and get the competitive advantage in the marketplace. While many IOT companies focussed on IOT technology, Flutura was obsessed with the business model to monetize IOT technology.


This business model is orbit shifting in 3 specific ways for Industrial sector

1.It offers them a completely NEW digital revenue pool for asset manufacturers, previously nonexistent

2. This revenue stream is not one time, it is CONTINOUS and PREDICTABLE

3. The revenue earned is directly proportional to no of FIELD ASSETS


The Cerebra platform is the foundational bedrock on which new digital business models are being created.The platform allows a variety of business model configurations as outlined below

  1. Task-based pricing model - Diagnostic tasks, Prognostic tasks, Advanced state assessment
  2. Asset complexity - Nodal vs "Non-Nodal" asset
  3. Breadth & depth of electro-mechanical & hydraulic signals in scope
  4. No of subsystems


The final outcome is the Unit pricing model - Per asset per year, Per asset per app, Per asset per month, Per asset per app per month

While we are excited about the headroom we are also grounded in our expectations as the shift in mindset is massive and is predicated on 3 core organizational dependencies foundational to success

1. Institutionalization of Chief Digital Officer by Industrial companies

2. Skin in the game by allocating Dollars for digitization

3. Shift in industrial mindsets at the CXO level ( where progress on Digital IIoT becomes a board review item )

We are confident that this digital trend is irreversible and momentum will unfold in 2017

Flutura's stellar customer impact team has got 2 more orbit shifting business models up its sleeve. We would make announcements about these in the 3rd quarter of 2017. Stay tuned for 2017 is the year Industrial companies shift from technology to business models to power their future 




Congrats Rick, Okubo San, Sugato & Ganesh for your stellar efforts in making this model the new reality in Houston, Tokyo, and Europe. 

As they say, The best is yet to come :)

January 5, 2017

Technology Trendsetters Setting the Pace in 2016 and into 2017!


This was a year of some very notable acquisitions, mergers and divestitures not to mention some game changing technology launches. Let’s take for example the Dell acquisition of EMC. This was the largest technology merger in history with over 140k employees it will be the words largest privately controlled technology company in the world. It is a good time to be a technology partner with Dell as Flutura became earlier this year!
Another Mammoth Deal that was very notable was the acquisition of LinkedIn by Microsoft. We knew an acquisition of LinkedIn was coming but by who was the question. Kudo’s to Reid Hoffman and Jeff Weiner! Another company that made bold moves in 2016 was Accenture who had spent over $1B by mid-year on acquisitions including a buyout of CRM Waypoint from the Netherlands a cloud advisory and technology company and then a month later Accenture bought Formicary an ISV and technology consulting company. The company went on to buy a majority stake in IMJ Corp and then bought OPS Rules an analytics and data sciences company and then acquired Maglan and Israeli based cyber security company. Talk about making bold moves. Accenture has made over forty acquisitions since 2013 and does not seem to be slowing down.
The list goes on and on… IBM acquisition of Bluewolf, The leading Salesforce.com channel partner. The split of Xerox into two different companies. The continued Cisco shake up by Chuck Robbins restructuring the company to focus on a shift from network hardware to more of a software and services company. Ingram Micro was acquired by Tianjin Tianhai a Chinese investment firm.
INDUSTRIAL IOT REVIEW
This also has been an incredible year for Industrial IOT (Internet of Things). Whether you are talking smarter sensors being brought to market for oil and gas applications, industrial automation applications for control, informatics or mobile computingCompanies that have been talking about an Industrial IOT strategy for a couple of years have starting doing pilots and have been able to prove out an Industrial IOT solution that makes sense for their organizations
There are some very notable predictions also being made in the market by the likes of Bain, McKinsey, GE and IHS.  Bain has made a prediction that by 2020 hardware and software vendors revenues could exceed $470B. McKinsey predicts that Industrial IOT will grow to over $3.7B by 2020 andGE predicts that Industrial IOT will top $60T (That is Trillion with a T!) in the next 15 years. This could explain why GE has made bold moves in buying Predix and recently Meridium.  Finally IHS predicts that the number of installed Industrial IOT devices will grow from approximately 15.4B devices to over 30.7B devices by 2020 and to over a whopping 75.4B devices by 2025!
The focus of IIOT in the coming year will be to solve complex issues within the various industries like logistics, manufacturing, services, etc. 
There was an announcement earlier this year about how Lufthansa is using Industrial IOT to create an entirely new business around mining data from their maintenance, repair and overhaul operations and providing these new services to their customers. This would include real time aircraft, airport and weather data to improve on-time performance and optimize operations. 
Flutura has formed strategic partnerships in this arena as well as aggregating all available data for the client’s equipment and operations together to consistently deliver reliable operations to their customers. 
This has been an incredible year for Flutura being featured in Forbes, Tech Asia and other publications.  Flutura has been working with some of the biggest names of industry this year in Oil and Gas, Utilities, Industrial, Maritime and Manufacturing and has uniquely designed the architecture of the Cerebra software in a very different way than you would see from other companies to meet the needs of these industry leaders.
A Big Thank You to The Flutura team that has taken the market feedback and built a second to none Industrial IOT platform that rivals ANY other in the industry but most of all A Big Thank You to our customers and partners who have helped shaped the success of Flutura in 2016!
I’m looking forward to 2017 being one of the most prosperous years in Flutura’s history!